Another priority for 2021 has been expanding the ways fans can discover events on DICE. Discovery is one of our most-loved features, and there are so many ways that we make relevant recommendations to fans from tailored emails to curating their Discovery feeds. This year, we added even more ways to search for and find events.
Helping venues keep in touch with fans
Venues have their own profiles where fans can find out key information about their location, capacity and upcoming events. These profiles are a great place to show off gorgeous pictures and your top-tier programming, so we wanted to give fans that same experience without them needing to search for a venue.
Now, fans can follow their favourite venues the same way that they follow artists. They can keep track of their local as easily as they keep track of artists. Events from venues that they follow will appear more prominently in their Discovery feeds, so it’s good for fans and it’s good for partners, too.
New chances for exposure in Discovery
If there’s one thing we’ve learnt, it’s that fans have very different ways of looking for a night out. Some prioritise location, some prioritise price, and some are up for anything. They might be having an impromptu night out, or they might be planning for when they’re in a different city next week. That’s why we introduced a few new additions to fans’ Discovery feeds this year.
One is a searchable map to help fans see exactly what’s going on in a specific area. Fans can choose a location and a time and get an overview of everything that’s happening. It’s a great way to see events they might not have known to search for. This is just one more string in your event discovery bow, especially if you’re running a club night and hoping to reach fans who are looking to go out out on a whim.
We also created two brand-new sections in the Discovery feed: New and Upcoming. These are in addition to the swipeable rails in the main feed, so there’s plenty of places to explore. As curated, scrollable lists, these new sections are a great place to see what’s going on in a bit more detail. The New section highlights events that have just been announced, and Upcoming shows fans what’s happening in the next seven days. Artists and venues that fans follow are prioritised in both sections so that no one misses out on a great night.