A platform for everyone

Creating a more diverse, equitable and inclusive DICE.

With teams in the UK, France, Spain, Italy, Germany and the US, DICE is a platform for everyone – and it’s essential that our people represent the diversity of the fans we serve. We’re dedicated to fostering a culture where everyone feels that they belong, where our voices are heard and where we feel supported to be our authentic selves.

We know that having a variety of perspectives makes us a better company. We also know that there is always work to be done when it comes to diversity, equity and inclusion. Our aim is to make our company and industry fairer for underrepresented communities, so we will continue to hold ourselves accountable and make DEI integral to our business.




Product & Engineering




Product & Engineering


Other key findings

Sexual Orientation




Socio-economic background

Disability, neurodiversity and mental health

Representation matters

DICE is committed to change and that starts by sharing our data. Our fourth DEI survey has measured the company’s diversity across gender, ethnicity, nationality, age, sexual orientation, education, socio-economic background, disability, neurodiversity, religion, caring responsibilities and mental health. This data represents a 98% participation rate, which gave us a strong set of results to work with. 

Our analysis shows that a larger effort must be made to drive the diversity of our whole company, across all demographic groups; and a continued effort will be made to increase representation in our Leadership and Technical teams, with gender and ethnic representation as a key focus. 

We will prioritise working more intentionally with our Leadership team to drive accountability and create a more diverse, equitable and inclusive company. We have launched the Leadership Accountability Framework for senior leaders, focusing on department-wide DEI goal setting. We are also continuing company-wide leadership coaching, and training and development programmes. 

As DICE continues to grow, it’s especially important to build out our global DEI efforts in order to better understand our territory teams and the communities that surround them. In the past year, we’ve done this in a number of ways, including conducting a virtual territory tour to meet and listen to a variety of voices (which we will continue to do annually); enlisting a Territory Rep from each DICE location to join our DEI Squad; hiring a DEI team member in New York, our second-biggest territory and largest market; and hiring a DEI Community Manager to help us build connection and engagement with global teams.

Our commitments

Execute our DEI strategy, using measurable targets for the whole company

Publish our diversity data and hold ourselves publicly accountable to 
positive change

Drive the diversity of our company, particularly at the technical, leadership 
and board level

Continually educate ourselves on DEI matters and on dismantling discrimination in the workplace

Cultivate an environment of feedback and active listening, so that every voice is heard

Foster an equitable culture where everyone is supported to achieve their full potential

Create a comprehensive support system and training opportunities for underrepresented groups at all levels

Amplify underrepresented creators and promote the causes that support them

Live and breathe the values that hold us accountable to being diverse, equitable 
and inclusive

Make DICE inclusive for every fan

Follow our progress

We are determined to bring meaningful change to our business and we’ll be sharing that progress on our blog.

DICE’s Community Celebrations
How DICE is keeping our partners connected
DEI at DICE 2023
Helping our Leaders remain accountable to our DEI commitments
What we’ve learned from our 2023 DEI Survey
International Women’s Month 2023 at DICE
Everyone’s accountable: DEI at DICE in 2022
How our Global Belonging Programme fosters unity at DICE
Reflecting on our 2022 DEI Survey
Hiring better: how DEI is helping us scale
What we’re doing to help combat racism in the live entertainment industry
If you don’t stand for something, you’ll fall for anything