A platform for everyone

Creating a more diverse, equitable and inclusive DICE 

With teams in the UK, France, Spain, Italy, Russia, Sweden and the US, along with events that stream in over 100 countries, DICE is a platform for everyone – and it’s essential that our people represent the diversity of the fans we serve. We’re dedicated to fostering a culture where everyone feels that they belong, where our voices are heard and where we feel supported to be our authentic selves.

We know that having a variety of perspectives makes us a better company. We also know that when it comes to diversity, equity and inclusion – there is always work to be done. Our aim is to make our company and industry fairer for underrepresented communities. We will continue to hold ourselves accountable and make DEI integral to our business.

Gender and Ethnicity


22 countries are represented at DICE



Other data

Representation matters

DICE is determined to pull up for change, and that starts by sharing our data. Our second DEI survey has measured our diversity across gender, ethnicity, nationality, age, sexual orientation, education, socio-economic background, disability, neurodiversity, religion, caring responsibilities and mental health. This data represents an 89% participation rate.

The results clearly show that a larger effort must be made to drive the diversity of our leadership and technical teams, with gender and ethnic diversity being our key focus. We’ve compared our results to the Census and ONS data to ensure that we measure ourselves correctly against the communities we live and operate within.

Our commitments

  • Build a long-term Diversity, Equity and Inclusion strategy with measurable targets for the whole company
  • Publish our diversity data and hold ourselves publicly accountable to change
  • Drive our diversity, particularly at the technical, leadership and board level
  • Continually educate ourselves on DEI matters and on dismantling racism and discrimination in the workplace
  • Cultivate an environment where feedback and active listening are encouraged, so that every voice is heard
  • Foster an equitable culture where everyone is recognised and supported to achieve their full potential
  • Create a comprehensive support system and training opportunities for BIPOC and women at all levels
  • Make DICE inclusive for every fan
  • Amplify creators from underrepresented communities and promote the causes that support them
  • Live and breathe the values which hold us accountable to being a diverse, equitable and inclusive company

Follow our progress

We are determined to bring meaningful change to our business and we’ll be sharing that progress on our blog.