With a new album on the way, Bicep were looking for a way to showcase their new music and also create a unique experience for their fans. Simon Gold, the band’s manager, was aware of DICE’s unique position: “Having worked with DICE for a number of years on live shows, we were keen to see if [Bicep] could try to be one of the first within electronic music to successfully run a paid music live stream.”
DICE and Bicep had already seen success, with 23k+ tickets sold and more than 50k+ fans joining the Waiting List to get tickets to sold out events. Focusing on offering a live streamed performance that would rival a physical event, Bicep planned to perform new and unreleased music as well as reworked songs from their catalogue. Even if they couldn’t tour for their new album, they could still give fans an amazing streamed experience with DICE.