Fans responded well to the events, buying 8,000 tickets globally. Eddie Izzard’s ‘Wunderbar’ Q&A tickets accounted for 30% of total sales, indicating a desire for more personalised and exclusive content from fans. 19% of fans buying tickets for Dylan Moran’s ‘Dr Cosmos’ had previously bought comedy live streaming tickets, showing a willingness from comedy fans to engage with premiere live stream events. For both events, sales uplifted dramatically on the day of the streams, which fell in line with DICE’s data about stream purchasing behaviour.
“DICE were a fantastic partner from the outset and we were pleased with the support and communication we received from the team throughout the experience”, said Chester. Now, the team at Universal Pictures Content Group have the data they need to inform their future live streams, and they will always have a partner in DICE.