In the past when events sold out, desperate fans turned to desperate measures. They’d wait outside venues looking to buy expensive tickets from resellers, with no guarantee that the tickets were genuine. And, in the hope they’d get to see their favourite artists, they’d inevitably part with too much money for a potentially fake ticket.
Since we launched it in 2014, the DICE Waiting List has changed the way that fans interact with sold-out events. It levels the playing field: fans buy tickets returned by other fans – no resellers involved.
If you’re not up to speed with how the Waiting List works, let us give you the lowdown.