"We're here, where are u?"

For our fall campaign, we asked DICE fans across the globe to take us on a POV tour of the shows that make them feel stuff — from festivals in fields to empowering community club nights — revealing the connection & expression they empower.

We all know that live shows are so much more than the actual live show. The higher state that follows tapping the buy button, the group chat side quests that go off as the night goes on, the many unique individuals and personalities that collect to experience something together IRL, the countless memories forever impressed. 

DICE has always been about the fans and their experience. The app’s personalisation and connectivity power helps fans express identity by putting artists, venues and shows they care about in front of them, naturally growing a network of fandom around nights out. 

To find out exactly what live shows mean to individuals, we shone a spotlight on five global DICE fans and their communities. You can watch the films, created in London, New York, LA, and Barcelona, on our socials, but here’s a little bit about those involved…

Papi Juice @ Elsewhere, NYC

Taking us to Papi Juice, “an art collective that aims to affirm and celebrate the lives of queer and trans people of colour,” held at NYC’s Elsewhere, Cahleb revealed how the event is “the first queer party I ever went to, half a decade ago,” adding that “it changed my life and my perception of what nightlife could be, the types of spaces I could be in.” 

Carl Craig & Yves Tumor DJ Set @ Nitsa Club, BCN

Lara is a fashion stylist based in Barcelona, originally from Brazil, who has made many of her most meaningful connections in her new city by going to club nights like this one — connections she now describes as her “safe space in a chaotic city.” Lara explained that she “wouldn’t be the person I am today without the people I had the pleasure of meeting in the scene. Through DICE we’re able to find amazing events that are close to us.”

Futch @ El Cid, LA 

Mika is a fan connected to LA’s nightlife through a group of creative friends who regularly get together to go out. Having starred in Chappell Roan’s Casual video, her love of pop stretches beyond her acting portfolio to personal taste and nights like Futch — a pop-heavy queer party at LA’s El Cid, a historic Flamenco venue that serves the ideal backdrop to an intimate night with friends with expansive taste. “There’s so much love and light in spaces like these,” Mika told us. “They remind me how easy it can be to find community when you're out in the world connecting with others, whether it's between friends or strangers. DICE has made it really easy for me to attend new events and gatherings around the city. When coming in new, it's always hard to find community, but DICE makes it easier to navigate.” 

Culture Shock with Dj Habibeats @ Elsewhere, NYC 

Allison Yang is a New Yorker deeply embedded in the city’s rave community, both online and IRL, having made lifelong connections through club nights. “I love the rave community.” she says. “It accepts everyone and teaches people to be kind to each other. There’s a huge community on social media who are so happy to meet up at events, especially if you’re going alone.” 

Rally Festival @ Southwark Park, LDN
The weather in London was Londoning for the start of Rally Festival, which local James Winstanley took DICE on a tour to. With emerging bands like Bar Italia and talked about techno acts including Two Shell, the festival offered a lineup to match the multitudes of those in attendance. The sun soon came out to match the crowd’s mood. “The energy of friendship, music, burgers and dancing, when combined, will always prevail,” James told us. “Day festivals like Rally bring people together through their shared love of good times and grassroots music.”